It's Wednesday, August 13, 1969. KYW-TV, Channel 3 in Philadelphia was carrying special NBC-TV (they were an NBC affiliate until 1995) of a Parade for returning moon visitors, the astronauts of Apollo 11. The coverage ended and after some commercials, the station went back to regular programming.

On this audio clip, we have a taped promo for Sportscaster Jim Lemming announced by Gary Geers followed by a live booth announcement. This voice over slide was done by announcer Bob Bradley, live in the KYW-TV announce booth. Hear Bob doing a station break followed by a JIP (Joined in Progress) announcement for the Mike Douglas Show. Douglas' program, by the way, aired on Channel 3 from 12:30 pm to 2. It was aired live and it, at that time, was the only station to do so. Mike's syndicated talk broadcast was sold by Westinghouse (owners of KYW-TV) to more than 200 TV stations in either 60 minute or 90 minute taped versions. Philadelphia, the originating station, was the only one to air it live.

Listen to the clip!

From the official archives of the Broadcast Pioneers of Philadelphia
Photos courtesy of KYW-TV and Broadcast Pioneers member Bill Webber
Audio clip originally donated by Broadcast Pioneers member Gerry Wilkinson

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