Currently, Broadcast Pioneers member Steve Ross - along with fellow members, former Philadelphia Eagles General Manager, Jim Murray and Jackie Strauss - serves as co-host of CBS Radio's popular nostalgia program, “Remember When,” that airs Saturday nights, from 11 pm until 1 am, on Talk Radio 1210-WPHT, Philadelphia. The show began in December, 2005. (In case you're keeping score - that's a lot o' years). “Remember When” is quite popular with folks who can easily recall some innocuous little thing that happened several decades ago, but have difficulty recalling what they ate for breakfast this morning.
Ross – along with Heather Vitale - hosts “PA Harness Week”- seen locally Saturdays at 10:30 AM, on Comcast Sportsnet. The weekly TV show features harness racing action from all over the world – presented in a somewhat non-traditional fashion – as its co-hosts are “characters”- often guilty of breaking out into silly. Hardcore harness fans will get all the sport's action covered, but, for those not so much into harness racing, well.........you might get a few laughs (There, you've been warned).
Ross has been in the radio business since just before Marconi began experimenting. In fact, it's been rumored that the extent of the equipment at his first station consisted of a two tin cans and a ball of string. Ross boasts proudly that he's also never met a radio station that he couldn't ruin.
So, without boring those of you who are actually reading this, with statistics, dates and facts, I'll simply list the call letters of stations that happened to pop into my head, when I began thinking about it. So, be warned. I'll also be referring to myself in the “third-party.” (That's because I wasn't invited to the first two). I will also make occasional irreverent comments – where I believe them to be appropriate (but, wouldn't that be an oxymoron?) Actually, Ross has spent more than three (or, maybe it's four) decades as a broadcaster on both radio and television. In his native Philadelphia, he has performed as on-air radio talent at WFIL, WIBG, WWDB, WCAU, WXTU, WIP, WYSP, WIOQ, WZZD & WPEN.
From 1993 until 1997, Ross served as Vice President/Creative Director for Jim Murray, Ltd., a sports marketing and public relations firm. Ross was intricately involved with the company's lead account, the McDonald's LPGA Championship, one of only four major tournaments on the LPGA tour. The tournament has the distinction of holding the world record for most money ever raised for charity by a single sporting event. He also served as contributing editor for the official program (Note: That sounds a lot more important than it really was – except for the money raised, that is).
During 1992-93, Ross – along with Helene Masiko (not a Broadcast Pioneer member – but should be) - was host of a comedy morning radio show, “The Dude & Dudess” on WMGM-FM, Atlantic City. In just one rating book, the tandem became number one in the market with males 18-49. They were also voted "Best of Atlantic City," by Atlantic City Magazine, as well (We were really good, too – and if you don't believe that, just ask us).
From 1990 to 1992, he was executive producer and co-host (with Dick Jerardi) of "Keepin' Track," a national radio program devoted to thoroughbred horse racing. Broadcast over The Sun Radio network, the program aired in approximately one hundred markets (and could actually be heard in some of them).
From 1988 until 1990, Ross was Promotion Director and on-air personality at WIOQ-FM, Philadelphia. During his tenure, he developed several successful promotions, including the Q-102 music collection CD, in conjunction with McDonald's Corporation. Proceeds from each album sale benefited area Ronald McDonald Houses (That was very cool).
From 1985 to 1988, Ross was Director of advertising and promotion at Garden State Park. Shortly thereafter, he assumed similar duties at Philadelphia Park (now PARX), as well (It was during this period, that I turned my attention from ruining radio to ruining racetracks).
During 1982, 1983 and 1984, Ross served as track announcer and race caller at Laurel, Maryland's Freestate Raceway, before becoming Director of Marketing the following year. He had previously served as track announcer at Philadelphia's Liberty Bell Park, as well (There's your proof. The only racetrack that remains in business today is PARX).
Other television gigs included producing and co-hosting the ground-breaking sports talk program, "Eagles Cheers" televised on Channel 57, Philadelphia. This show was the first in-yo-face, confrontational sports telecast anywhere and spawned many network imitators (I sure do a lot of co-hosting, don't I?)
Ross also served as on-camera co-host for "sell-a-thons" to solicit new subscribers to HBO and Cinemax (the money was good and there was little heavy lifting involved). During the early 1980's, Ross was "the voice" of Meadowlark Lemon's Buckateers, a hybrid of the legendary Harlem Globetrotters, traveling throughout the world with comedy legends of the basketball court, including Meadowlark Lemon and world famous dribbler, Marquis Haynes (a fun gig – when they weren't beating me up).
Ross and his wife, Karen, a registered nurse, reside in Medford, New Jersey. They have two beautiful and talented daughters, Alexis, 19 and Nicole, 17.
From the official archives of the Broadcast Pioneers of Philadelphia
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