Dave Roberts

On Friday, January 22, 1993, New York Communications produced a promo for Action News called "Lousy Weather." The genius behind all these wonderful promos is that of Broadcast Pioneers member Mike Davis, who had been doing the WPVI-TV promos for decades. The spot promotes the station's 6 pm and 11 pm weathercasts with Dave Roberts. A year later, the promo was still in the rotation.

We originally placed this promo on our website in 2004. In 2010, we updated the video and graphics because we received cleaner and clearer copies in our DAP, Digital Archival Project. It is also available for the first time on our website in both Real Video and Windows Media Formats.

Watch with the Real Player!
Watch with the Windows Media Player!

From the official archives of the Broadcast Pioneers of Philadelphia
Photo & TV clip originally donated by Broadcast Pioneers Joe Pellegrino
and used with the permission of New York Communications and member Mike Davis
© 2010, Broadcast Pioneers of Philadelphia
All Rights Reserved

The e-mail address of the Broadcast Pioneers of Philadelphia is pioneers@broadcastpioneers.com