Broadcast Pioneers member Rebecca Campbell
WPVI-TV Official Photo

Broadcast Pioneers member Rebecca S. Campbell, President and General Manager of ABC-owned WPVI-TV in Philadelphia, was promoted to President and General Manager of WABC-TV in New York, the ABC Television Stations Group's flagship station in the nation's largest television market. Both television stations are the highest-rated, from sign-on to sign-off, in their respective markets. This announcement was made on Tuesday, October 23, 2007.

As WABC-TV President and General Manager, Campbell had overall management responsibility for WABC-TV/Channel 7 and all of its ancillary businesses, including three additional digital TV channels;, the station's Internet site; and "Live with Regis and Kelly," the long-running syndicated hit series which is produced by the station. Rebecca succeeds J. David (Dave) Davis who was promoted to the position of Executive Vice President for ABC News. Davis was the previous GM at Channel 6.

In 2010, she was promoted to the position of President of the ABC Owned Television Stations Group. Rebecca has chief management responsibility for the 10 owned television stations and for the Group's ABC National Television Sales rep firm. She will report directly to Anne Sweeney, co-chairman, Disney Media Networks and president, Disney-ABC Television Group. Campbell replaces former Philadelphian Walter Liss who worked at WIBF Radio while attending LaSalle University. By the way, when Walter was the Promotions Director at 6ABC, he co-wrote the Action News theme song, "Move Closer to Your World."

Rebecca Campbell had been President and General Manager of WPVI-TV since 2003. She joined the Philadelphia station in 1997 as Program Director and later served as Vice President of Programming.

Earlier in her career, Campbell held several programming and production positions of increasing responsibility at WFMZ-TV in Allentown, PA, and WGAL-TV in Lancaster, PA. Rebecca began her broadcasting career at KDKA-TV in Pittsburgh as a college student working on a local children's program hosted by Dennis Miller.

Campbell is the recipient of various honors for her organizational leadership and active community service, including the upcoming "2007 Women of Distinction Award" from the Philadelphia Business Journal. She has served on the Boards of The Greater Philadelphia Chamber of Commerce, the Pennsylvania Association of Broadcasters, and The Philadelphia Zoo, among other prominent organizations.

Rebecca is a magna cum laude graduate of Bloomsburg (PA) State College with a dual major in journalism and political science. She and her husband, John, are the parents of two children.

From the official archives of the Broadcast Pioneers of Philadelphia
Photo & Bio originally donated by WPVI-TV
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