(Click on the advertisement to see a larger version)

Monday, October 7, 1957 was the very first program for "Shock Theatre" with host Roland, portrayed by John Zacherle. This is a print ad used by WCAU-TV to promote the series. Note that nowhere in the copy does it mention Roland or John Zacherle. Channel 10 station management had no idea that the success of the show would rest with the host and not with the motion pictures.

From the official archives of the Broadcast Pioneers of Philadelphia
Advertisement originally donated by Broadcast Pioneers member Gerry Wilkinson
© 2002, All Rights Reserved

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